Six Key Terms To Measure Facebook Ads

1. Clicks

Clicks are the total number of clicks on your Facebook ads. Clicks can be website click, page likes, or app install.

If you want to get on more clicks on your ads, you need to make sure your ads are creative to get people's attention and interest. Then, you need to have a strong call-to-action to ask them engage with your ads.

2. Click-Through-Rate (CTR)

Click-through-rate refers to the total number of clicks received divided by the total number of impression or the number of times an ad was shown on Facebook page.

The higher CTR, the better your ad performing because it means that more people who see your ads really click through.

In order to increase the CTR, you can create informative content such as educational "how to" content or video to motivate people to learn more. As a new parent, I always like to click the posts or ads about parenting.

3. Cost Per 1000 Impressions (CPM)

CPM refers to the average cost you paid for 1000 impressions of your ads. The purpose of CPM is to access the cost efficiency for your Facebook ads.

4. Cost Per Click (CPC)

Cost per click is the amount you are charged when someone interacts with your ads. As marketers, we aim for the lower CPC the better result we want.

In order to have a good control on your budget, you can schedule the ads running on Facebook. You can schedule the running date and time period to reach more target audience.

5. Frequency

Frequency refers to the average number of time your ad was shown to each person.

Advertisers often want to set a limit on frequency and to cap this as a certain rate to prevent people seeing the ads over and over again. Make sure run your ads on the right time.

6. Reach

Reach refers to the number of unique people who saw your ads.

As marketers, you want your ad to reach as more people as possible. It will get more opportunity to meet your marketing goals.

Overall, these six key terms will help you determine which ads are performing well and which ones need some change.

Comments

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with...

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures. Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed. Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One...

What’s to Expect: Two Limited McDonald’s Signature Crafted Burgers Are Just Launched in China

Recently, McDonald’s teamed up with superstar Nicholas Tse and star chef Ramón Freire to launch limited signature crafted burgers in China. Each star created one special burger and named after himself. This time, McDonald’s brings “Nicholas Cool Spicy Chicken Burger” and “Ramón Crispy Beef Burger”. Nicholas Cool Spicy Chicken Burger From the McDonald Chinese Official Website Ramón Crispy Beef Burger From the McDonald Chinese Official Website In addition, McDonald’s adds limited “Honey Mustard Fries” and “Nicholas Cookies Bubble Tea” as afternoon tea choices. Honey Mustard Fries From the McDonald. CN Cookie Bubble Tea from McDonalds.cn This is not the first time for McDonald’s to team up with superstars to launch signature crafted burgers. Last year, McDonald’s teamed up with star chef Ramón Freire to create two premium burgers: “Mexico BBQ Chicken Burger” and ” Egg Beef Burger with Creamy Nut Sauce”. From Sohu News According t...

My Digital Insight

Search This Blog