For many brands, increasing brand awareness seems to become a forever business goal to achieve. Developing continual brand awareness may be not company's primary goal (of course, it depends on business stage), but it must keep in every top manager's mind. Especially for global brands, they desire to reach more and more potential customers to expand its market share. Well, brands have their own budgets to do marketing. They need to choose the most effective media to reach the right customers at the right time. Which way is the best way to refresh new stories and get close in touch with people day by day? Social media! No matter you are selling products or providing services, social media definitely build a two-way communication bridge between customers and a brand. You can create interesting and valuable posts to show your brand personality. When people love your brand story, they can't wait to share your brand with their friends.I believe everyone is a social media infl