There are three separate stages of building keyword lists: Keyword research Keyword planning Keyword organization Keyword Research Before you launch a campaign, we need to do some research to understand what keywords are going to be effective and profitable. Most importantly, you need to find out how much you want to bid on each keyword and how much revenue will be generated from those keywords. In order to do good keyword research, you need to understand your industry at first. What is your industry market size? What the main customers are you selling to? You need to know your industry, your customers, and product well. Then, you need to put yourself in your customers' shoes. What questions might your customers have when they are looking for answers on Google? You need to understand when your customers decide they need your products. Finally, you need to think about the ad group and campaign structure. What is the theme of your campaign? Are dif...