My Digital Insight

From the study of website user experience, I have a better understanding of how UX impact branding and customer online behaviors. In this post, firstly I will share my insight about how customer shopping behavior change, then I will share my analysis on UX walkthrough study for Zara. Customer Shopping Behavior: Past V.S.Now Basically, customer shopping behaviors have been changing all the time. 20 years ago, we didn’t know we could shop online because online shopping didn’t exist at that time. Customers usually captured promotion information from TV ads, newspaper, posters, magazines, or just visited the store. Now, when people want to shop, the first thing they usually do is SEARCH . According to  the digital study ,  94%  of online shoppers conduct research before purchasing and  61%  of online shoppers use search engines to discover information when shopping online. (compete.com) In the past, people evaluate a brand only based on its product an...

In the past, I had some bad online experience from some websites. For example, some website check-out process required too many steps that drive me crazy, and some websites had terrible designs that made me feel difficult to trust. Then, I get interested in web user experience and want to research what kind of user experience will make people feel happy. Thus, I start learning User Experience for the Web from Open2Study.com. I would love to share my study notes and learning insight with you. Key Study Notes From Course:  1. Overall of User Experience (UX) User experience  is designing all aspects of a person’s experience with a product or service.  User experience is influenced by disciplines such as: Graphic Design Psychology Research Anthropology User Experience is all about end users, so about human behavior and how a user perceives UX is underpinned by research, research being, researching what the user needs and how they’ll go about i...

      In last post "Thoughts On Malaysia Airline Social Media Crisis" , I discussed about how Malaysia Airline handle with its crisis on Facebook. I  learned some good points from others' blogs. However, I didn't talk about how I really feel about the crisis. In this post, I am going to share my own opinions on crisis.       I believe no company wants to face crisis; I believe no company wants to handle with crisis; and I strong believe no company wants to make crisis loud when the crisis happen.      No one wants to face crisis because crisis make people feel fear. When people feel fear, what's their first reaction? I think they start expressing their voices and judgement to outside the world. Why they do this? I think people do this not only because they want to relief their fear, but also because they want to find the same voices from others.     When crisis happened, Malaysia Airline posted the message and upda...

      Whenever I open my laptop, the first thing is always to check e-mails, and the second thing is always to check my Facebook. I think Facebook maintain a closer personal relationship between me and my friends. I feel I am being concerned when my friends like or share my posts. It also encourages me to post more news to engage with my friends.       Social media such as Facebook, Twitter, YouTube are very popular social tools. They are highly weighted parts of people's daily life. Companies also like to post interesting news on social media to connect and engage with their customers.  Gary Vaynerchuk       Social media marketers use different digital strategies to attract customer attentions. In the Riding the Hashtag in Social Media Marketing , Gary Vaynerchuk , a popular social media marketer, came up with "jab, jab, jab, right hook" idea to build relationship with his fans. He twitted out valuable idea such as "Is there a...