My Digital Insight

Diet lifestyle is becoming popular in the Chinese market, especially among the young generation group. In recent year, more and more young Chinese people are aware the importance of being healthy. They start to exercise in the gym regularly and eat low-calories food. Eating salad becomes one of the most popular diet trends right now. Sexy Salad is a very successful salad brand in China. From Google Image Obviously, the main menu that Sexy Salad offers is the salad. Its major target customers are gym guys who want to reduce fat as well as grow muscles. Currently, Sexy Salad creates over 100 salad varieties to meet customer diet needs. From Google Image Even though Sexy Salad runs less than two years, the annual revenue has reached ￥60 million.  The company has completed the fourth round of financing, and final round of financing is invested by Baifu Holdings which is the Chinese largest PE institution. How does Sexy Salad have so outstanding performance in such short te

Recently, McDonald’s teamed up with superstar Nicholas Tse and star chef Ramón Freire to launch limited signature crafted burgers in China. Each star created one special burger and named after himself. This time, McDonald’s brings  “Nicholas Cool Spicy Chicken Burger” and “Ramón Crispy Beef Burger”. Nicholas Cool Spicy Chicken Burger From the McDonald Chinese Official Website Ramón Crispy Beef Burger From the McDonald Chinese Official Website In addition, McDonald’s adds limited “Honey Mustard Fries” and “Nicholas Cookies Bubble Tea” as afternoon tea choices. Honey Mustard Fries From the McDonald. CN Cookie Bubble Tea from McDonalds.cn This is not the first time for McDonald’s to team up with superstars to launch signature crafted burgers. Last year, McDonald’s teamed up with star chef Ramón Freire to create two premium burgers: “Mexico BBQ Chicken Burger” and ” Egg Beef Burger with Creamy Nut Sauce”. From Sohu News According to the  SoHu News , McDon

Google Image Chipotle is one of the most popular Mexican-style fast food chain restaurants. They sell taco, burrito, bowls, salads and corn chips. The ingredients are fresh and healthy, and people can watch how their food are really cooked from the transparent window. I always order the chicken bowl and burrito when I visit there. Google Image Recently I saw a lovely Chipotle animated ad was named  “A Love Story” . One of my friends shared it on the Facebook. The ad talks about a little boy runs an orange juice stand, but many people are waiting for the fresh lemonade which is from a lemonade stand owned by a little girl across the street. screenshot The little boy wants to date with this little girl, but he has no money. The only way to make his dream come true is to raise the money. Thus, he starts to post orange juice ad fliers in the neighborhood. Later on, he gets more business come in, but it hurts the girl’s business. The girl gets angry and starts to compet

Google Image When I shop online, I never shop through Mobile. I feel it is funny that even though mobile has become an important part of my life, I still prefer buying on my desktop instead of buying on mobile. Mobile-commerce shopping trends show that the main reason that people don't choose mobile shopping is poor user experience. According to the research, u sers get so frustrated when trying to shop on their phones that they far more often than not abandon the process. In the second quarter of 2015, U.S. adults spent 59% of their time on mobile and 41% on desktop, but just 15% of their dollars on mobile and a staggering 85% of their dollars on the desktop.  When I read this statistic, I feel interesting but not surprise. Because of mobile device limitation, it is true that users are difficult to get great shopping experience on mobile. Statista study  also summarized that users prefer shopping on PC because they could get a larger and clear image of the product as well

Google Ads is one of the most effective ways to deliver quick and desirable business results. In order to get a better performance than competitors', it is very important for marketers to make the most relevant ads to meet customers' needs and help them to select the best search choice(s).  Tip One: Decide your campaign goals Depends on your business type and grow stage, you need to have a clear goal before launching any campaign. Having a clear goal will help you select the most relevant ad format(s) and Google Network(s) to show your ads and also reach potential target customers effectively. There are three common goals for advertisers: Driving website traffic Increasing brand awareness Boosting sales (driving leads) Different goals will require creating relevant ad formats in different networks. Google Adwords has two main networks to show your ads: Search Network Your ads can appear throughout sites on the Google Search Network. If you want to re