My Digital Insight

Last Wednesday, the weather in New York was unusually warm in the Fall. I went to Brooklyn Bridge and then walked on the W Broadway down to Soho. Suddenly, I found Chobani Yogurt Bar across the street. What a surprise! Two months ago, when I wrote  Six Amazing things about Chobani , the website showed that the Soho yogurt bar was temporarily closed as they craft a new experience to customers. I totally forgot about it. However, when I saw the real Chobani bar was just in front of me, I felt very excited. Of course, I couldn’t wait for it! Inside the store, many bottles of different fresh ingredients are orderly arranged in the visual operation room. A waitress  was very nice to welcome me and showed me a quick menu. Many customers were standing on the line. The waitress told me that she could take my order if I paid it with a credit card, so I didn’t need to wait for the long line. I felt I got a VIP service. I ordered Mango+Avocado Savory Creations. All of ...

For many brands, increasing brand awareness seems to become a forever business goal to achieve. Developing continual brand awareness may be not company's primary goal (of course, it depends on business stage), but it must keep in every top manager's mind. Especially for global brands, they desire to reach more and more potential customers to expand its market share. Well, brands have their own budgets to do marketing. They need to choose the most effective media to reach the right customers at the right time. Which way is the best way to refresh new stories and get close in touch with people day by day? Social media! No matter you are selling products or providing services, social media definitely build a two-way communication bridge between customers and a brand. You can create interesting and valuable posts to show your brand personality. When people love your brand story, they can't wait to share your brand with their friends.I believe everyone is a social media infl...

From Chobani Instagram Chobani is my most favorite yogurt brand. The taste is unforgettable. Especially its Key Lime Flavor, I just can't stop falling love with it.  For a product like a yogurt, the switching cost is very cheap. In Stop & Shop, for 5.3 oz Greek yogurt with Strawberry, the price of Chobani is $1.39, and the price of Fage is $1.19. The switching cost is only 20 cents. If you have a membership card, the switching cost will be less than 20 cents.  Even though the yogurt prices are so close, people can still find their own favorite brands based on their preferences. I have changed many different yogurt brands, but at the end I choose Chobani to be my daily diet friend. Why do I LOVE Chobani so much? #1.Creative Package Design When you try to choose a new product from so many similar ones on the shelf, what will lead you to stop and grab a product? Package.  Product package design not only represents a brand image but also catch customer...