There are two main networks for running your Google ads: search network and display network . If you want to run Google ad campaigns, you need to know where will your ads show up on each network, so you can plan your ad campaign to reach your target audience effectively. Search Network: When you run your ad campaigns on the search network, your ads will appear on the top of the search result page. The rest links are organic results. For example, when I search for "winter coats" on Google, the top two search results which have an "ad" icon are the Google ads. It means my search term matches the keywords that the brand is bidding on. If you have a limited budget, you could run your ads on the search network only because it is based on PPC (Pay Per Click). If you have an urgency sale or limited-time promotion, you could use the search network to run your campaign, too. It is an effective way to drive your website traffic. Display Network: Displa...