My Digital Insight

        Digital marketing is a hot topic right now. I feel digital world is so amazing! People search any information or buy things from website, Mobile and tablet directly. Digital world definitely offers us more choices and makes our life so convenience.   Many companies start building customer relationship and doing business in the digital world.        Creating good digital strategy can help brands generate more online engagement, traffics and business. Before start building digital strategy, what kinds of things should company understand? Here are five tips to help you prepare a good digital strategy: T ip One: Storytelling is Soul       "How to Teach Storytelling"  shows that " an effective storyteller captures the attention of listeners and accomplishes the goal of telling the story, which may be entertain, convey information, teach an important life lesson, or persuade listeners to take action ...

      After I graduated from my undergraduate school, I received my first job--Data Analyzer. The work was to construct national industry data and to find the potential target market from data.        Many of my friends felt my job was so cool! But, I have to say the whole process was really challenging. I had to track and collect thousands of numbers everyday. My eye got very tired. Sometimes I had to go over and over again to update the right number. The analyzing process was not easy, too. I needed to learn how to use the right analytic tool and function to find the good result.       I didn't know why I should collect those boring numbers. So, one day, I asked my boss directly, "what is the purpose?" He told me, "Your job is very important. Don't underestimate your value. You help us to build the big data, which has significant impact on our marketing decision." Suddenly, I felt highly motivated from inside of my heart. I could ...