My Digital Insight

No matter you are small or large brands, Google Ads is a very effective and popular place to run ad campaigns. Before you decide to run Google Ads campaign, there are three important questions you must ask yourself. Question One: "What's the max budget I can pay for a conversion?" When you run Google Ads, you need to make a budget plan. Are you going to run the ads for only one day or one week or one month? The longer you run the ads, the more money you have to pay. Moreover, you may also need to bid on some top search keywords which are another cost. Even though you run the ads, it doesn't mean consumers will buy it whenever they click the ad. Most time consumers click the ad, visit the shopping page, and leave. Maybe in a few days, they will come back to make the purchase or never come back. However, every time they click the ads, you have to pay for it no matter they take effective action or not. Therefore, it is necessary to make a thoughtful budget plan an...

Many of my girlfriends started to change their hair color. A new hair color brings a new look which makes them feel different.  I never color my hair because I love my black hair. If one day I get white hair, I might change the color because I don't want to look old. See, white or grey hair means old. It is a very common thought in society. What if someone was born in grey hair?  Pantene found that 80% of Brits have grey hair, but 40% cover them because they feel less confident with grey hair.  So, Pantene launched "Power of Grey" Campaign to encourage people to embrace their unique trait: grey hair.  Yes, grey hair is different, but they are also beautiful the way they are.  The new Pantene hair care product is special for grey hair and will make them shiner. "Power of Grey" campaign turns the negative perception of grey hair to a positive view. As the Katharine Newby Grant commented: "We're committed to continui...

Being a parent is exciting but also challenging. The new Pampers Ad "Love The Change" tells the true story of being new parents and how a baby changes our life. As a new parent, we may feel fear and worried when the baby throws up. We may be still awake in the late night to hold our baby to sleep. We may forget to bring some baby care supplies when we need it. We may search for our concerns online to get help. No matter how difficult to deal with every trouble, once the baby smile, all we could feel is happiness.  As long as we are together, we want to accompany our baby to change and grow up. A baby brings surprise, happiness, and a wonderful memory. When I see this ad, I feel touchable and real. I am a new mom, too. All these scenes in the Ad I have been through. I was afraid when my baby was crying; I woke up every two hours to feed my baby every night, and I also search for a lot of weird questions on Google. Instea...

The  " Small Decision, Big Impact "  Ad shows that a mom make smart decision by choosing Honest Tea at grocery  store.  It Is Organic. All the ingredients from the tea are organic.  Organic ingredients imply high quality, health and natural.  It is tasted natural, so we feel good about it.   It Is Less Sugar. Less sugar means more health. Especially nowadays, we care about our food intake and prefer to buy food with less salt and sugar.  For kids, it is 50% less sugar in the tea. Mom will feel relax to let kids have Honest tea. Kid's health is always the NO.1 concern for every parents. Less sugar doesn't not only make parents less worry but also bring kids more happy. It Is No Pesticide. All the fruits grows without pesticide. It is another way to show the health of the tea. It Is Big Impact. When we buy a bottle of honest tea, we also make a big contribution on helping farmers live better. Kids can go to sa...

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures.  Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed.  Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will  understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App  created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One...