Before you write your ads, you need to set up your Google campaign appropriately. As I said before, there are two main networks you could choose. One is the search network, and the other one is the display network. When you are setting up your campaign, you could name your campaign by product name or product name plus location. Just make sure the name is specific, so you can organize your data and manage the campaign effectively. Then, Google will let you select the network where you want to run your ads. By default, Google will select both the search network and display network. The first thing you should do is deselect display network. When you create your search ads in the text format, Google will be able to show those ads on the display network across all other websites. The problem is that is not search advertising. The goal of search advertising is to capitalize on the user's intent. The second thing you should do is deselect Google s...