Five years ago, if someone said we should use social media to promote our brand, most brands will think that was an excellent idea. Now, social marketing is never a new thing for marketers. Even though many brands have invested so much time and money on social media marketing, the results are not always meet their expectation. Why Do brands always fail on social media marketing? Reason One: Target On The Wrong Group We always to say: "find the target group first". However, did we find the right one? Many brands find the target group by filtering target customers on some Ads or social media tools. Those research tools may give you some basic ideas about your customer size, income, education, gender, age. But, it never guarantee they are the right target group for your brand. If brands really want to target on the right group, they need to do a depth customer research. For example, send out market research survey, build customer persona, study target customer be...