No matter you are small or large brands, Google Ads is a very effective and popular place to run ad campaigns. Before you decide to run Google Ads campaign, there are three important questions you must ask yourself. Question One: "What's the max budget I can pay for a conversion?" When you run Google Ads, you need to make a budget plan. Are you going to run the ads for only one day or one week or one month? The longer you run the ads, the more money you have to pay. Moreover, you may also need to bid on some top search keywords which are another cost. Even though you run the ads, it doesn't mean consumers will buy it whenever they click the ad. Most time consumers click the ad, visit the shopping page, and leave. Maybe in a few days, they will come back to make the purchase or never come back. However, every time they click the ads, you have to pay for it no matter they take effective action or not. Therefore, it is necessary to make a thoughtful budget plan an...