My Digital Insight

Every time I go to Target, I prepare a shopping list and try to control myself because it is too easy to overspending at Target. There are too many different choices for only one kind of product, so it is hard to let us make a decision. What are the key factors impact our purchasing decision at Target? Product Quality For grocery shopping, consumers prefer to buy high-quality products if there is less difference in prices. According to First Insight  study, quality becomes more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent). Image From First Insight The high-quality products are more reliable. For example, like fruit, meat, and vegetables, we always prefer to pick the fresh one.  Product Value (Price) For unfamiliar brand products for daily use purpose such as cups and cooking pots, we would like to compare the product value with its price. Does the product have ...

Every brand wants to make customers happy. They try many ways to turn current customers to be loyal customers. For example, store loyalty credit card, email and mail special discount offer, free gift, etc. Those are very common strategies to make customers stay with the brand.  However, does customers really care nowadays?  Unfortunately, they don't care that much anymore. Morning Consult shows that only 19% of US adults are loyal to a particular brand and buy most of their products. And   30% of customers will try different products even if they like a brand. ("What Drives Brand Loyalty?", 2019) screenshot from morning consult Moreover, the study also found 65% of customers have given up their loyal brands mainly because the quality of products has decreased and (or) product prices rose. What does this mean?  It means customers customers won't fall in love with a brand forever. Every brand are facing serious competition. No matter how hard you try...

As a marketer, it is always important to understand customers' pain points and desires. It would be more responsible if we can understand what customer's needs and wants for a product or service before we launches them. Therefore, market research is a very powerful method to collect relative information about customers' concerns, desires and contacts. How to get all these market research done? We just need to send out a survey, collect the information, analyze the results and build your products/services. Google Form is a very simple and free tool to create a market research survey. Recently, I would like to write a blog about how to loss weight after having baby. Before I write the content, I created a simple survey for new moms. In the survey, I added some multiple choices questions such as: Do you happy with your body now? Have you read any books or blogs about weight loss? Which way have you tried to loss weight? The point to use multiple choices...