Four Key Factors Impact Our Buying Decision At Target

Every time I go to Target, I prepare a shopping list and try to control myself because it is too easy to overspending at Target. There are too many different choices for only one kind of product, so it is hard to let us make a decision.

What are the key factors impact our purchasing decision at Target?

Product Quality

For grocery shopping, consumers prefer to buy high-quality products if there is less difference in prices. According to First Insight study, quality becomes more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent).

Image From First Insight

The high-quality products are more reliable. For example, like fruit, meat, and vegetables, we always prefer to pick the fresh one.

Product Value (Price)

For unfamiliar brand products for daily use purpose such as cups and cooking pots, we would like to compare the product value with its price. Does the product have a good design? Is the size large enough? Is it easy to broken? Is it easy to clean? Is the price fair?

For branded products for a short-time experience such as potato chips, many consumers don't care about the product value too much. Yes, some people may prefer to buy new flavor chips if there is no special sale promotion, but most people will buy the cheap one.

Image From The Krazy coupon lady

When branded potato chips are on sale, such as two bags of Lay's potato chips only for $5.00, most consumers will buy them crazy. It seems a really great deal!

Brand Influence & Loyalty

If the brand is strong and well-known, we like to buy it often. For example, beverage brands like Coca-Cola and Starbucks, skincare brands like Olay and Neutrogena, and toothpaste brands like Colgate and Crest, they are all very well-known brands for a very long time. People already have a strong loyalty with those brands.

Therefore, if the brand has a big influence and gains strong consumer loyalty, people will continue purchasing it potentially because the branded products are already living in our life. We accept their prices and trust their value for no reason.

Consumer Experience and Habits

More and more people value a product based on its overall consumer experience. For example, like makeup products, Target always offers some sample to allow consumers to try it on. I have seen so many female consumers are trying different lipsticks or nail polishes until they find the right one.

Consumers also have different shopping habits at different stores. For example, I usually buy whole milk, baby yogurt, potato chips, and coffee at Target. If I buy fresh food, I will go to the nearby Chinese markets because their prices for fruit and vegetables are much cheaper than Target.

Therefore, consumer shopping habits may hard to change, but if the store could improve consumer overall experience, consumers would come shopping here more often.

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures. Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed. Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One

Digital Campaign Case Study: How Does Coca-Cola “Taste the Feeling”Make Every Moment Special?

Coca-Cola is one of the highest recognition brands globally. Almost everyone in the world knows Coca-Cola and has drunk it. The unique taste of Coke is unforgettable, and that’s why so many people love it. Why does Coke so unforgettable? The taste and refreshment of Coke? Of course, it is one of the key reason. The other reason is its brand creative marketing message. Coca-Cola company have been creating different marketing campaign across the world every year to reinforce the brand culture. Coke is not a simple product anymore. It is our lifestyle! In the January of 2016, Coca-Cola launched new marketing campaign called “Taste The Feeling”. According to Coca-Cola Stories , the central message of “Taste The Feeling” is to “bring the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special.” (Jay Moye) This campaign message was distributed through different channels such as TV commercials, print, outdoor, in-store, social media, and digita

My Digital Insight

Search This Blog