McDonald Sweden: Lead The Way To Charge Your Car

More and more Sweden drive electric cars, but research showed that 48% of drivers feel hard to find a car charger place.

McDonald already set up a car charging station in 55 restaurants. It is the largest fast-food chain that offers a car charging station in Sweden. However, many people are unaware of this.

Therefore, McDonald borrowed the familiar gas station signpost design and made the biggest signpost to lead the way to highway stops.

(image from Social Beta)

In this signpost, McDonald that not only shows the price of the charge but also marks the price of Big Mac meal and kid meal.

(image from Social Beta)

It is a smart way to attract drivers attention and increase their awareness, so it could cater to more and more electric car drivers in Sweden.

My Thought:

I have to say that McDonald does really pay attention to Sweden daily life. They have seen the competition from the local gas station and also found out Sweden drivers’ pain point.

Even though McDonald has taken the action by installing car chargers in all the restaurants, people still couldn’t pay attention to it. Why? It is normal because most people perceive McDonald as a fast-food restaurant instead of a car charging station. Therefore, people drive to McDonald only for food.

It is hard for consumers to accept a new perception for a brand especially this brand is very well-known in one specific field.

McDonald signpost is very outstanding advertising. This sign is clearly telling everyone that McDonald has a car charger. People will feel familiar with the signpost and remember it because this burger and charger signpost is different and unique.

It is definitely beat the competition, catch on all drivers attention, and big enough to make a difference.

Therefore, if the brand wants to add new perception and get people attention, it must spread the message in a way that people familiar with. Learn from relative competitors and understand consumer inertial behavior are the key.

Comments

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures. Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed. Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One

Digital Campaign Case Study: How Does Coca-Cola “Taste the Feeling”Make Every Moment Special?

Coca-Cola is one of the highest recognition brands globally. Almost everyone in the world knows Coca-Cola and has drunk it. The unique taste of Coke is unforgettable, and that’s why so many people love it. Why does Coke so unforgettable? The taste and refreshment of Coke? Of course, it is one of the key reason. The other reason is its brand creative marketing message. Coca-Cola company have been creating different marketing campaign across the world every year to reinforce the brand culture. Coke is not a simple product anymore. It is our lifestyle! In the January of 2016, Coca-Cola launched new marketing campaign called “Taste The Feeling”. According to Coca-Cola Stories , the central message of “Taste The Feeling” is to “bring the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special.” (Jay Moye) This campaign message was distributed through different channels such as TV commercials, print, outdoor, in-store, social media, and digita

My Digital Insight

Search This Blog