Every brand wants to make customers happy. They try many ways to turn current customers to be loyal customers. For example, store loyalty credit card, email and mail special discount offer, free gift, etc. Those are very common strategies to make customers stay with the brand. However, does customers really care nowadays? Unfortunately, they don't care that much anymore. Morning Consult shows that only 19% of US adults are loyal to a particular brand and buy most of their products. And 30% of customers will try different products even if they like a brand. ("What Drives Brand Loyalty?", 2019) screenshot from morning consult Moreover, the study also found 65% of customers have given up their loyal brands mainly because the quality of products has decreased and (or) product prices rose. What does this mean? It means customers customers won't fall in love with a brand forever. Every brand are facing serious competition. No matter how hard you try...