Every brand has its own way of success, but in the long run, not every brand can breakthrough itself to success over and over time in every new competition. Probably, "want to be success" is the trap to limit brand growth and innovation. Most brands only stay at the product branding stage, instead of add additional great value on the brand. In order to breakthrough, brands should not only adjust their tactical strategies but also upgrade brand value and thinking. What reasons cause brands hard to breakthrough? Reason One: Blind Confident About Themselves The biggest obstruct of brand breakthrough is that brands always feel too confident about themselves. Brands like to blindly confident about their products and service. When they achieve a big marketing goal such as win the NO.1 sales in certain channel or a certain category, they feel super good about themselves. However, brands are painful to breakthrough to a larger mar...