After you have done all the basic campaign settings, it's time to think about what is the bidding strategy for your ads. There are several bidding strategies that Google offers: Target search page location Target CPA (cost per acquisition) Target ROAS (return on ad spend) Target outranking share Maximize clicks Maximize conversions Manual CPC Enhanced CPC Which strategies are effective or recommended by Google Ads experts? According to the Udemy course, the instructor highly recommended the three most effective bidding strategies: Target CPA, Enhanced CPC, and Manual CPC. Target CPA: The objective of the target CPA is to get as many conversions as possible of your target cost per acquisition. The cost of the click doesn't matter. As long as you are getting clicks that convert at a profitable cost, business is going to grow. When you choose this strategy, Google will predict which clicks will convert and how much it will cost that click to covert. ...