My Digital Insight

What could make our life happier? Probably candy is one good answer. Dum-Dums created a simple cartoon ad to show how lollipops could make our life pop. The "Make life Pop" ad doesn't have any words, but it clearly shows all the main benefits of the lollipops. Fulfill your energy. Express your sweet love. Make your family especially your kids happy. My Thought: This ad is very simple. Even though it doesn't have any words, it tells a good story about how Dum-Dums lollipop make our life pop.  The ad target audience could be anyone who loves to eat sweets. The lollipops could bring us energy, express love and make us happy. To make our life less stressful and more happiness is simple, just have some lollipops.  For products like candy, it is super competitive in the market. What could make people remember your brand? Make a creative ad is one way to raise brand awareness. We all know that the audience love creative ads, ...

Being a parent is exciting but also challenging. The new Pampers Ad "Love The Change" tells the true story of being new parents and how a baby changes our life. As a new parent, we may feel fear and worried when the baby throws up. We may be still awake in the late night to hold our baby to sleep. We may forget to bring some baby care supplies when we need it. We may search for our concerns online to get help. No matter how difficult to deal with every trouble, once the baby smile, all we could feel is happiness.  As long as we are together, we want to accompany our baby to change and grow up. A baby brings surprise, happiness, and a wonderful memory. When I see this ad, I feel touchable and real. I am a new mom, too. All these scenes in the Ad I have been through. I was afraid when my baby was crying; I woke up every two hours to feed my baby every night, and I also search for a lot of weird questions on Google. Instea...

        Digital marketing is a hot topic right now. I feel digital world is so amazing! People search any information or buy things from website, Mobile and tablet directly. Digital world definitely offers us more choices and makes our life so convenience.   Many companies start building customer relationship and doing business in the digital world.        Creating good digital strategy can help brands generate more online engagement, traffics and business. Before start building digital strategy, what kinds of things should company understand? Here are five tips to help you prepare a good digital strategy: T ip One: Storytelling is Soul       "How to Teach Storytelling"  shows that " an effective storyteller captures the attention of listeners and accomplishes the goal of telling the story, which may be entertain, convey information, teach an important life lesson, or persuade listeners to take action ...