Summary: There are eight characteristics of good content include structure, relevant, useful, accurate, credible, findable, scannable, and simple. When we are developing content, we don’t only focus on those eight characteristics, but also focus on writing in an interesting way to make users want to read. Moreover, the voice of the content is also a key consideration when you write the content. You need to write more personal and to choose more active verbs. The tone of the voice should be consistent across all the channels. Key Study Notes from the Course: Characteristics of Good Content: Structure When you structure content on a page, you need to consider how people are going to read it.You can use big heading, bullet points, short paragraphs, and etc. Relevant & Useful You need to make sure to meet the needs and goals of both users and business. You could look at competitors’websites to learn what they are doing. Or, you could do some research. Tips to ...