My Digital Insight

In the previous post, I mentioned that we need to carefully build keyword lists and to think about the queries that users are like to search for on Google. How to make sure your ad show when people are typing relevant search terms? The answer is match type. Google will match those search terms with your keywords based on the match types and relevancy.  Match types tell how much "freedom" Google has when pairing your keywords with search queries. It all depends on how strict or loose you define your keywords by using match types. Match types will seriously influence on which search terms will trigger any given keyword. There are five primary match types: broad, broad match modified, phrase, exact, and negative. The first four types are different ways of letting Google know how they should treat search terms in relation to those keywords. Negative match type is the keywords that you don't want to use. When people search terms match your negative keywords, your ad won...

Most people won't click to the second search page to find the solution because they (include me) believe the best results are all listing on the first page. If they can't find what they are looking for on the first page, why should they waste time to check the second page? Therefore, it is important to develop an effective keyword research skill to help your content or brand reach the top search result or at least get on the first search page.  As a marketer, how to do effective keyword research to promote your brand? Know Your Audience 1. Think Like A Buyer When you work on keyword research, you need to put your feet in customer's shoes. You need to think like a buyer. What are they going to type in the Google? If you are looking for something, what terms will you enter? Moreover, you need to narrow down your target customers by having a clear understanding on their age group, gender, single or married, student or professions, earning range, etc. The key t...