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Showing posts with the label Starbucks coffee

Starbucks:It’s Not About Coffee Anymore (Digital Experience-Social Media Analysis)

In my  last article , I shared my Starbucks brand story main through a brief website analysis. You can see how Starbucks decorates its online front door and tell people different stories. The most important thing is you will never miss direction in Starbucks online world. The two main story chains for Starbucks are the digital and in-store experience. In the digital experience, Starbucks develop brand stories primary at two online channels-Website and Social Media.This time, I will share some insight about Starbucks social media strategy. How does Starbucks Build Stories on Social Media World? Starbucks shares its brand stories through five popular social media platforms: Facebook, Twitter, Google+, Pinterest, and Instagram. I will guide you to explore  the recent month stories  on Starbucks Social Media World. Facebook: New Seasonal Drink and Food Promotion is on the way! In my previous post, I mentioned Starbucks is promoting new Chile...