My Digital Insight

I buy whole milk every week for my family, but I never drink milk because I don't like its smell and taste. Recently, I see a marketing post talked about Oatly milk which is very popular oat milk in these years.  Unfortunately, it is too popular to buy one. It is out of stock in Target and Starbucks near me.  Why is it sell so fast?  What's the secret(s)? About Oatly  Oatly is a Swedish oatmilk brand. Oatly is founded in 1994, Oatly was the first manufacturer to produce and sell oat milk. It turns fiber-rich oats into nutritional liquid food that is perfectly designed for humans. From Oatly Marketing Strategy: BARISTA+ One Product When Oatly was expanding to international markets, they focused to launch only one product: Barista Edition.  The Barista Edition of Oatly suddenly wins many young customers' hearts. As more and more people care about nutrition and vegetarian food, it definitely offered a new and great choice for many customers.  Moreover

One of the most popular summer trends is wearing sunglasses. People love wearing sunglasses to be cool and different. Of course, protecting eyes from the UV rays is also the key point to wear sunglasses. Tens Sunglasses  is unique by having a filter feature on the lens which will let people see the world differently. The ambition of Tens is "to make everyday life look and feel ten times better". Image from thecoolector.com Brief Brand Story: The idea came from driving through the Highlands in search of sunshine. They joked about being able to brighten the color in front of them. After a long discussion, they thought this idea might be work in sunglasses lens and started this company on Idiegogo  in 2014.  Product Unique: According to the recent interview from 99 Percent Lifestyle, what makes tens so different from competitors is that its signature lens can transform the world around people into a vivid picture.  When people wear Tens sunglasses, they can have a

Recently, I bought a bag of Chinese Lay's new flavor chips which is named "Cherry Blossom Milk" (樱花牛乳味). It is a special promotion for this season only. Personally, I don't really like this new flavor chips because the taste is too milky. The strong taste makes me feel sick. However, I do like the new pink design of the package. It looks like a sweet girl who has a romantic dream. According to Euro Monitor research report, as e-commerce gets more competitive in the global market, the impulsive consumption of consumers in the purchase of snacks between 2013 and 2017 showed a downward trend. Among them, the proportion of consumers who regularly purchase snacks has dropped from nearly 30% to nearly 23%. How could a small bag of chips win customers' heart back? 1. Build Unique Customer Experience: Create A Spring Story In this spring season, Lay's and UGG ran a special cross-promotion in the Chinese market.  Lay's launched a new collection f

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures.  Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed.  Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will  understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App  created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One