http://www.newsjacking.com/ When I first heard "Newsjacking", I quickly checked it on Google, and here is a great definition of Newsjacking -- the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. To make it simple, I think newsjacking is one optional marketing approach, which allows a company to deliver relevant contents of the trending news topics faster than journalists do. One of goals of newsjacking is to increase customer engagement. However, newsjacking is very challenge to stand out in the media especially when your industry does not relate to the trending news. I will show two different examples to explain and evaluate how brands use newsjacking approach on Twitter. No.1 Oreo's Super Bowl Tweet When the ligh...