Ads is a good way to increase brand impression. However, not every ads can achieve marketing or sales goal. What's the problem? The most common mistake is that brands want to target everyone. They hope to show their ads to everyone in everywhere, so they can reach as many potential customers as possible. Dream is beautiful, but the realistic is awful. When brands create ads, one most critical step they always miss. That is segmentation. Without thinking of segmentation, it is hard to find the core target customer group. Actually, in order to achieve marketing goals, brands first need to figure out the common needs and desire of core target customers, then brands can create relative ads to drive target customers' attention. What are the three common segmentation strategies? No.1 Statistical Segmentation Statistical segmentation is one of the most common and simple market segmentation strategies. It is segmented by specific customer characteristi...