Social Media is a great tool to delivery messages and news to audience. When company shares useful contents, people would spread them out. However, if a company faces unexpected crisis and can't handle the issue appropriately, social media will be "dangerous" . Without good response and take control the social media crisis, it will have very negative impact on brand reputation. Some companies could become super "Popular" because of crisis. For example, an airline company won't be too popular until it came out a big news--one plane disappeared. This is the most recently news about Malaysia Airlines--The Missing Plane , which was happened on March, 2014. Malaysia officials have been handling this accident for more than one month. Many people felt unbelievable and confused about how Malaysia Officials state the issues on media. The officials just made complex speculation i...