More and more Sweden drive electric cars, but research showed that 48% of drivers feel hard to find a car charger place. McDonald already set up a car charging station in 55 restaurants. It is the largest fast-food chain that offers a car charging station in Sweden. However, many people are unaware of this. Therefore, McDonald borrowed the familiar gas station signpost design and made the biggest signpost to lead the way to highway stops. (image from Social Beta) In this signpost, McDonald that not only shows the price of the charge but also marks the price of Big Mac meal and kid meal. (image from Social Beta) It is a smart way to attract drivers attention and increase their awareness, so it could cater to more and more electric car drivers in Sweden. My Thought: I have to say that McDonald does really pay attention to Sweden daily life. They have seen the competition from the local gas station and also found out Sweden drivers’ pain point....