There are different ways you could treat your targeted locations and also different ways to treat your excluded locations. How you treat location settings differently are matters because it will significantly impact your ad show and who sees your ad. There are five addition location options under basic location settings. It is very important to know what each of these options means in order to run your campaign effectively. Target Option One: People in, or show interest in, your targeted locations When you choose this option, it means people from any locations can see your ad no matter what your targeted locations are. For example, your keyword is "rent apartment", and your target location is "New York". Someone from Seattle or China or Japan searches for "New York apartment" on Google, your ad will show up. In addition, "show interest" is up to Google to decide. The data could be collected from many sources. Someone may type ...