Google Ads For Beginners: Five Advanced Location Settings You Must Know (Study Note)

There are different ways you could treat your targeted locations and also different ways to treat your excluded locations. How you treat location settings differently are matters because it will significantly impact your ad show and who sees your ad.

There are five addition location options under basic location settings. It is very important to know what each of these options means in order to run your campaign effectively.

Target Option One: People in, or show interest in, your targeted locations

When you choose this option, it means people from any locations can see your ad no matter what your targeted locations are.

For example, your keyword is "rent apartment", and your target location is "New York". Someone from Seattle or China or Japan searches for "New York apartment" on Google, your ad will show up.

In addition, "show interest" is up to Google to decide. The data could be collected from many sources. Someone may type search terms on YouTube or other websites, so Google may use this information as a reference.

It is better NOT to use this option because you may increase your cost potentially without getting any more conversions.

Target Option Two: People in or regularly in your targeted locations

It is better to choose this option because it allows you to show your ads only to anyone who is considered to be physically located within the area that you're targeted.

If people outside of your targeted area include terms related to your targeted locations in their searches, they WON'T see your ads.

For example, your keyword is "car rental", and your target location is "Washington State". If someone in New York searches for a "cheap car rental in Seattle", he won't see your ad. But if some in Seattle area searches for "car rental services", he will see your ad.

By choosing this option, you have more control over who sees your ads, so it is the best option for most businesses.

Target Option Three: People searching for your target locations

This option means Google show your ads to anyone who shows interest in your target location by either searching for, viewing content about or having setting related to the target locations. However, the actual physical location of the user is completely ignored.

For example, your keyword is "city travel pass", and your target location is "New York". If someone at LA searches for "NYC travel", he will see your ad. However, if someone is in New York searches for "cheap city pass", he won't see your ad.

It is an interesting targeting option for specific use-cases. Not a good option for most businesses will use.

Exclude Option One: People in, or who show interested in, your excluded location

It is a recommended option. If your keyword is "kids shoes for sale" and you exclude Oregon, your ads won't show if the user is in Oregon, and your ads also won't show if a user in another state and searches for "kids shoes for sale in Oregon".

Exclude Option Two: People in your excluded location

Using the above example, if a user outside of Oregon searches for "kids shoes for sale in Oregon", your ads will be eligible to show.

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