Skip to main content

Google Ads For Beginners: Want To Save Budget? Deselect These Two Options

Before you write your ads, you need to set up your Google campaign appropriately. As I said before, there are two main networks you could choose. One is the search network, and the other one is the display network.

When you are setting up your campaign, you could name your campaign by product name or product name plus location. Just make sure the name is specific, so you can organize your data and manage the campaign effectively. 

Then, Google will let you select the network where you want to run your ads. By default, Google will select both the search network and display network. 

The first thing you should do is deselect display network. 


When you create your search ads in the text format, Google will be able to show those ads on the display network across all other websites. The problem is that is not search advertising. The goal of search advertising is to capitalize on the user's intent. 

The second thing you should do is deselect Google search partners.

Google search partners are sites that have search functionality within them. Websites like YouTube, Amazon, CNN, Ask.com and many more are Google search partners. 

The difference between Google search partners and display network is that those sites are outside of Google's property. They are based on keyword targeting but not based on display ads. 

There is a certain way people search on Google that they don't necessarily use the search partner sites to search for. For example, I can type anything on the Google search bar, but I will only type shopping categories or product names on the Amazon search bar. 

According to research, the click rate does tend to be significantly lower on the search partner site, and so does the conversion rate. The quality of traffic coming from Google search partners is not as good as Google search does. 

However, for branded search terms such as brand name, the partner network tends to covert better. Why?

There is less competition, and you could get a larger share of clicks on the partner sites. On Google search, a lot of your competitors will run their ads against your brand on the search campaigns.

Overall, if you have a limited budget to start your campaign, I highly recommend excluding both the search partner network and the display network. Don't ever combine the search network and display network because you want your data to keep clean and organized. It is very important to have things organized, so you can analyze your data more efficiently. 


Labels:

Comments

Post a Comment

Popular posts from this blog

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness.   Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality.  Image From Memeguy Some customers also make fun with Starbucks. They come up with...
11 comments
Read more

Five Useful Tips for Creating Effective Google Adwords Campaign

Google Ads is one of the most effective ways to deliver quick and desirable business results. In order to get a better performance than competitors', it is very important for marketers to make the most relevant ads to meet customers' needs and help them to select the best search choice(s).  Tip One: Decide your campaign goals Depends on your business type and grow stage, you need to have a clear goal before launching any campaign. Having a clear goal will help you select the most relevant ad format(s) and Google Network(s) to show your ads and also reach potential target customers effectively. There are three common goals for advertisers: Driving website traffic Increasing brand awareness Boosting sales (driving leads) Different goals will require creating relevant ad formats in different networks. Google Adwords has two main networks to show your ads: Search Network Your ads can appear throughout sites on the Google Search Network. If you want to re...
15 comments
Read more

Digital Campaign Case Study: How Does Coca-Cola “Taste the Feeling”Make Every Moment Special?

Coca-Cola is one of the highest recognition brands globally. Almost everyone in the world knows Coca-Cola and has drunk it. The unique taste of Coke is unforgettable, and that’s why so many people love it. Why does Coke so unforgettable? The taste and refreshment of Coke? Of course, it is one of the key reason.  The other reason is its brand creative marketing message.  Coca-Cola company have been creating different marketing campaign across the world every year to reinforce the brand culture. Coke is not a simple product anymore.  It is our lifestyle! In the January of 2016,  Coca-Cola launched new marketing campaign called “Taste The Feeling”. According to  Coca-Cola Stories , the central message of “Taste The Feeling” is to “bring the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special.” (Jay Moye) This campaign message was distributed through different channels such as TV commercials, print, outdoor, in-store, ...
3 comments
Read more