Three Popular Questions You Must Ask Yourself Before Run Google Ads

No matter you are small or large brands, Google Ads is a very effective and popular place to run ad campaigns. Before you decide to run Google Ads campaign, there are three important questions you must ask yourself.

Question One: "What's the max budget I can pay for a conversion?"

When you run Google Ads, you need to make a budget plan. Are you going to run the ads for only one day or one week or one month? The longer you run the ads, the more money you have to pay. Moreover, you may also need to bid on some top search keywords which are another cost.

Even though you run the ads, it doesn't mean consumers will buy it whenever they click the ad. Most time consumers click the ad, visit the shopping page, and leave. Maybe in a few days, they will come back to make the purchase or never come back. However, every time they click the ads, you have to pay for it no matter they take effective action or not.

Therefore, it is necessary to make a thoughtful budget plan and write an effective Ad to encourage people to take action.

Question Two: "How much money do I make when someone clicks my ads?"

As I just said, every click doesn't necessarily turn to a conversion. The dream goal is to encourage consumers to take the final action when they click the ads. The final action could be download a form, sign up a newsletter, make a purchase, or complete a survey. The more final action consumers take, the more money you could make.

When you are writing the ad, you need to think about what keywords or words people are most likely to search on Google. Since Google ranks the ads depends on relevance, so pick the relative keywords but not necessarily the most popular keywords will help you control the budget and make the ad more relevant.

Question Three: "What's the minimum ROAS (return on ad spend) I need to break even?"

The ROAS refers to return on ad spend. It is calculated by the total revenue/the total ad cost.

The higher the ratio, the better your ad performs, and the more money you make from the ad.

My suggestion is to write two different ads and run an A/B test for your campaign. It will allow you to compare the ad results and see which ad performs a better outcome. Then, you can continue to run the one which has better performance.

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