My Digital Insight

When we are doing keyword planning, it is important to understand the psychology of search. We want to learn about how people express what they are looking for. People search for answers to their questions in different ways. They seek information in different ways and feel differently about the problems they need to be solved. According to the Google Ads course, Isaac summarized six main ways that people communicate with search engines.  Answer To The Question One of the most popular ways that people talk to the search engine is finding an answer to the current question.  It is also called a problem-based search. For example, if I want to find something that could support my back when I hold my baby, I would search "baby carrier with back support". I know my problem is back pain, and I know a baby carrier could help me relieve my back pain. Therefore, I need to find an answer by searching for my problem. The Question Itself A lot of people like to enter a question ...

Once we did all the keyword research, it's time to start keyword planning. Understand the buyer funnel is a very important process for keyword planning. The way a potential customer searches the internet can help us understand where they are in the buyer funnel. According to the Google Ads course, there are four stages of the buyer journey: awareness, interest, shop, and buy. Awareness There are two things in the awareness stage: one is being aware of the problem that you want to solve, and the other is being aware of a potential solution to that problem. The awareness is much more cognitive in nature, so it is hard to get someone to buy from your brand in this stage. Most people will enter a short term that describes their current problem. For example, when my baby is crying all the time, I start to look for anything that can stop baby cry. I will search "stop baby cry".  Awareness has the lowest click-through rate, and the bidding per click is also low. It is...

There are three separate stages of building keyword lists: Keyword research Keyword planning Keyword organization Keyword Research Before you launch a campaign, we need to do some research to understand what keywords are going to be effective and profitable. Most importantly, you need to find out how much you want to bid on each keyword and how much revenue will be generated from those keywords. In order to do good keyword research, you need to understand your industry at first. What is your industry market size? What the main customers are you selling to? You need to know your industry, your customers, and product well.  Then, you need to put yourself in your customers' shoes. What questions might your customers have when they are looking for answers on Google?  You need to understand when your customers decide they need your products.  Finally, you need to think about the ad group and campaign structure. What is the theme of your campaign? Are dif...