As a marketer, we want to sell products in different ways. Nowadays, people love to shop online. They like to explore the products or services by reading some information or reviews. Therefore, marketers have to know how to write powerful Ads to sell more products. AIDA stands for Attention, Interest, Desire and Action. It is a powerful copy-writing formula that works for sales page, blog posts, Google Ads, Facebook Ads, and more. From Google Image Attention If you want people to take action on what they have read, the first thing is to get their attention. You can get their attention by creating a unique headline or subject line or video title. Interest Once they start to read your content, it's time to turn that attention into interest. Why should them care? Why should them continue to read? How can your content help them? You should hold their interest in the first paragraph, or you will lost them. It is true because people don't have time and patie...