My Digital Insight

Nowadays, when people want to learn something, they are more likely to search the topic on the search engine and find the related information on the websites.  Normally, users who read content online are less patient and diligent. They usually like to scan the page, skip some long paragraphs and grab the keywords. It is very important to make content more user-friendly.  I found a short and interesting article from  Entrepreneur   which is about  what you could do when your spouse has the conflict with your new business . Now, I am going to use this example to do a brief content evaluation and give you some useful tips on how to make your content more scannable. Tip One: Name an interesting heading to motivate users to read The heading “What to do When Your Spouse Does Not Want You to Open a Business” looks like a sentence. “What to” or “How to” are very popular heading style across the website. It motivates users to find out the solution. ...

Summary: In order to write an effective content, we need to know some key elements in the content includes keywords, headings, links, lists, visual, forms and messages.  We don’t necessary to put all these elements in every content, but they are very helpful to improve your content structure, to improve users scannability, and to help SEO ranking. Before we start writing a content,   we need to create a plan  by defining the page topic, purposes of the content, users’needs, keywords, heading and image. In addition, we also want to show a good direction to tell users where they should go next. After we finish the content, we will need to review and edit the content.  We could ask someone to review it and check typos. Or, we could ask a subject matter expert to check accuracy. Moreover, we need to make sure the tone and voice of our content match the brand style. Key Study Notes from the Course: Keywords: Why are keywords important? help user ...

      Nowadays, content marketing becomes a popular way to deliver brand messages to reach online customers. Contents can help online customers to know about a brand and its products.  Content Marketing Study  finds  that " 95 percent of chief marketing officers (CMOs) say content marketing is important to their businesses in 2014. " I feel that digital marketing is more and more competitive now. Thus, building and creating valuable contents are very important part in a company strategy.       Many of us may like to search fashion products from online because shopping online is very convenience. Fashion is in our life. In addition, fashion covers multiple customer segments. In different seasons, new fashion trends would come to attract our interests.  We would like to buy new clothes in different seasons.     However, not a lot customers like to search beer information as much as search fashion. Beer prod...