My Digital Insight

Recently I purchased a facial mask from a Korean E-commerce website. This brand has been running that facial mask promotion via all the social media. Every time I check my Facebook and Instagram, the ad pops up. I see so many positive comments about this facial mask and the experiment in the ad looks super effective. I clicked the link and saw the promotion. The price looked fair, so I made an order. After a few days, I didn't receive any update. Then, I contacted them through email, Instagram, and Facebook to check my order status. However, no one responded. I checked its website, and all the products are out of stock. Excuse me? After over a week, they finally replied to my email and told me that the ship was going to be delayed. From a consumer side, this experience makes me re-think what things are matters for E-commerce promotion. Know Your Stock Limited For brands, promotion probably is the fastest way to boost sales in the short term. If you push promotion too much,...

More and more people are aware of the importance of health. Many people start doing regular exercise to keep health and lose weight.  Fitness app is a popular trend in recent years.  According to Netimperative ,  health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the past three years. Many fitness and health app users are loyal to their favorite apps, with 96% using only one health and fitness app. Over 75% of active users open their health and fitness app at least two times a week.  During this hot trend, Chinese Keep App has grown super fast in just four years, from a fitness app to a life-balance platform. About Chinese Keep App Keep App was launched in February 2015. Just like many fitness trainer app, it offers many personalized training courses or sets to allow users work out anytime and anywhere. It is also a social platform which encourage users to share their workout progress and result to m...

Recently, I bought a bag of Chinese Lay's new flavor chips which is named "Cherry Blossom Milk" (樱花牛乳味). It is a special promotion for this season only. Personally, I don't really like this new flavor chips because the taste is too milky. The strong taste makes me feel sick. However, I do like the new pink design of the package. It looks like a sweet girl who has a romantic dream. According to Euro Monitor research report, as e-commerce gets more competitive in the global market, the impulsive consumption of consumers in the purchase of snacks between 2013 and 2017 showed a downward trend. Among them, the proportion of consumers who regularly purchase snacks has dropped from nearly 30% to nearly 23%. How could a small bag of chips win customers' heart back? 1. Build Unique Customer Experience: Create A Spring Story In this spring season, Lay's and UGG ran a special cross-promotion in the Chinese market.  Lay's launched a new collection f...