My Digital Insight

For marketers and advertisers, having creative skill is very important for our jobs. If we want consumers to love the brand and buy the product, we must show something creativity to inspire the audience. Yes, everyone is saying to be more creative. But, How? As adults, it may hard to be creative because we are not children anymore. We don't like to image; instead, we become to accept our realistic life. Is that fun? No! The Lego Group has launched Rebuilt The World global campaign to inspire children to nurture their creative skills. They want all children to open the wings of imagination. Who says "blue" must in blue? Fish revenge: Teamwork matters Everything is born in a purpose Anything is not realistic in the real world can be true in your Lego world. You can play alone to develop the problem-solving skill or you can play with friends to develop teamwork skill. All those creative, problem-solving and teamwork skills are extremely n...

Every brand has it own ways to promote the brand. Most brands are focus on only promoting products or service. Even though brands create many ways to interact with customers, sometimes customers don't feel exited at all.  Why? The main reason is most interactive ideas are delivered on social media. And, people don't check social media all the time. There are too many posts showing up on social media page every second, so people are easy to ignore those "have fun" or "take action" posts. The high content competition on social media makes brands hard to grab people's attention.  Moreover, many posts are just for promotion purpose , but they don't meaningful. People don't feel it is important or necessary  to do. Brands need to think a customer-central idea to let people feel your brand cares about their feeling and life. In order to get high customer engagement, brands need to generate creative ideas to make people feel learn something n...

The  " Small Decision, Big Impact "  Ad shows that a mom make smart decision by choosing Honest Tea at grocery  store.  It Is Organic. All the ingredients from the tea are organic.  Organic ingredients imply high quality, health and natural.  It is tasted natural, so we feel good about it.   It Is Less Sugar. Less sugar means more health. Especially nowadays, we care about our food intake and prefer to buy food with less salt and sugar.  For kids, it is 50% less sugar in the tea. Mom will feel relax to let kids have Honest tea. Kid's health is always the NO.1 concern for every parents. Less sugar doesn't not only make parents less worry but also bring kids more happy. It Is No Pesticide. All the fruits grows without pesticide. It is another way to show the health of the tea. It Is Big Impact. When we buy a bottle of honest tea, we also make a big contribution on helping farmers live better. Kids can go to sa...

Every morning when I wake up, the first thing is to check WeChat and emails. Checking emails has become an important task in our daily life. It is kind of must-to-do thing for most of people every day. From Google Image Why do people check emails so often? It's relevant to us. No matter work emails or promotion emails, they are all related to us. We want to know what's the matter by reading those emails. Some emails are emergency, we need to reply them right away. Some emails are not important, we can ignore. The point is we can take control of it. For me, I check emails every day, but I don't check Facebook anymore. The reason is Facebook filters posts to make sure the content is good, so I may not have chance to see all the posts. However, for emails, they will be always in my inbox, so I can open it anytime I want to.  We may get some special benefits from the emails. A lot of eCommerce love to send promotional emails to drive sales and site traffi...

I buy whole milk every week for my family, but I never drink milk because I don't like its smell and taste. Recently, I see a marketing post talked about Oatly milk which is very popular oat milk in these years.  Unfortunately, it is too popular to buy one. It is out of stock in Target and Starbucks near me.  Why is it sell so fast?  What's the secret(s)? About Oatly  Oatly is a Swedish oatmilk brand. Oatly is founded in 1994, Oatly was the first manufacturer to produce and sell oat milk. It turns fiber-rich oats into nutritional liquid food that is perfectly designed for humans. From Oatly Marketing Strategy: BARISTA+ One Product When Oatly was expanding to international markets, they focused to launch only one product: Barista Edition.  The Barista Edition of Oatly suddenly wins many young customers' hearts. As more and more people care about nutrition and vegetarian food, it definitely offered a new and great choice for many customers....

One of the most popular summer trends is wearing sunglasses. People love wearing sunglasses to be cool and different. Of course, protecting eyes from the UV rays is also the key point to wear sunglasses. Tens Sunglasses  is unique by having a filter feature on the lens which will let people see the world differently. The ambition of Tens is "to make everyday life look and feel ten times better". Image from thecoolector.com Brief Brand Story: The idea came from driving through the Highlands in search of sunshine. They joked about being able to brighten the color in front of them. After a long discussion, they thought this idea might be work in sunglasses lens and started this company on Idiegogo  in 2014.  Product Unique: According to the recent interview from 99 Percent Lifestyle, what makes tens so different from competitors is that its signature lens can transform the world around people into a vivid picture.  When people wear Tens sunglasses, t...