My Digital Insight

Pepsi Cola, a global brand with over one-century-old, has always been at the forefront of global pop culture. They learn and create new way to activate enthusiasm of every generation.  Pepsi China launched the "Pepsi pop up Store" campaign in 2017. Consumers can come to the Pepsi pop up store with the CDK code inside the Pepsi bottle cap and have chance to win the special discount, lottery, and limited fashion product. This year, Pepsi pop up store offers limited bike, white sneakers, and Pingpong set.  image from loftooo.com Create Young Energy In order to fit in young consumer market, Pespi China create young energy by applying popular language and pop songs in the store and campaign ads. Those new energy theme make young consumers feel motivated and excited. From Social Beta Combine Offline Experience With Digital Experience By carefully observing young consumers shopping behavior and learning their psychological needs, Pepsi built the pop up store...

The  " Small Decision, Big Impact "  Ad shows that a mom make smart decision by choosing Honest Tea at grocery  store.  It Is Organic. All the ingredients from the tea are organic.  Organic ingredients imply high quality, health and natural.  It is tasted natural, so we feel good about it.   It Is Less Sugar. Less sugar means more health. Especially nowadays, we care about our food intake and prefer to buy food with less salt and sugar.  For kids, it is 50% less sugar in the tea. Mom will feel relax to let kids have Honest tea. Kid's health is always the NO.1 concern for every parents. Less sugar doesn't not only make parents less worry but also bring kids more happy. It Is No Pesticide. All the fruits grows without pesticide. It is another way to show the health of the tea. It Is Big Impact. When we buy a bottle of honest tea, we also make a big contribution on helping farmers live better. Kids can go to sa...

Diet lifestyle is becoming popular in the Chinese market, especially among the young generation group. In recent year, more and more young Chinese people are aware the importance of being healthy. They start to exercise in the gym regularly and eat low-calories food. Eating salad becomes one of the most popular diet trends right now. Sexy Salad is a very successful salad brand in China. From Google Image Obviously, the main menu that Sexy Salad offers is the salad. Its major target customers are gym guys who want to reduce fat as well as grow muscles. Currently, Sexy Salad creates over 100 salad varieties to meet customer diet needs. From Google Image Even though Sexy Salad runs less than two years, the annual revenue has reached ￥60 million.  The company has completed the fourth round of financing, and final round of financing is invested by Baifu Holdings which is the Chinese largest PE institution. How does Sexy Salad have so outstanding performance in such...

Coca-Cola is one of the highest recognition brands globally. Almost everyone in the world knows Coca-Cola and has drunk it. The unique taste of Coke is unforgettable, and that’s why so many people love it. Why does Coke so unforgettable? The taste and refreshment of Coke? Of course, it is one of the key reason.  The other reason is its brand creative marketing message.  Coca-Cola company have been creating different marketing campaign across the world every year to reinforce the brand culture. Coke is not a simple product anymore.  It is our lifestyle! In the January of 2016,  Coca-Cola launched new marketing campaign called “Taste The Feeling”. According to  Coca-Cola Stories , the central message of “Taste The Feeling” is to “bring the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special.” (Jay Moye) This campaign message was distributed through different channels such as TV commercials, print, outdoor, in-store, ...

Nowadays, when people want to learn something, they are more likely to search the topic on the search engine and find the related information on the websites.  Normally, users who read content online are less patient and diligent. They usually like to scan the page, skip some long paragraphs and grab the keywords. It is very important to make content more user-friendly.  I found a short and interesting article from  Entrepreneur   which is about  what you could do when your spouse has the conflict with your new business . Now, I am going to use this example to do a brief content evaluation and give you some useful tips on how to make your content more scannable. Tip One: Name an interesting heading to motivate users to read The heading “What to do When Your Spouse Does Not Want You to Open a Business” looks like a sentence. “What to” or “How to” are very popular heading style across the website. It motivates users to find out the solution. ...