My Digital Insight

There are two main networks for running your Google ads: search network and display network . If you want to run Google ad campaigns, you need to know where will your ads show up on each network, so you can plan your ad campaign to reach your target audience effectively. Search Network: When you run your ad campaigns on the search network, your ads will appear on the top of the search result page. The rest links are organic results. For example, when I search for "winter coats" on Google, the top two search results which have an "ad" icon are the Google ads. It means my search term matches the keywords that the brand is bidding on.  If you have a limited budget, you could run your ads on the search network only because it is based on PPC (Pay Per Click). If you have an urgency sale or limited-time promotion, you could use the search network to run your campaign, too. It is an effective way to drive your website traffic. Display Network: Displa...

Google Ads is one of the most effective ways to deliver quick and desirable business results. In order to get a better performance than competitors', it is very important for marketers to make the most relevant ads to meet customers' needs and help them to select the best search choice(s).  Tip One: Decide your campaign goals Depends on your business type and grow stage, you need to have a clear goal before launching any campaign. Having a clear goal will help you select the most relevant ad format(s) and Google Network(s) to show your ads and also reach potential target customers effectively. There are three common goals for advertisers: Driving website traffic Increasing brand awareness Boosting sales (driving leads) Different goals will require creating relevant ad formats in different networks. Google Adwords has two main networks to show your ads: Search Network Your ads can appear throughout sites on the Google Search Network. If you want to re...