Recently, I bought a bag of Chinese Lay's new flavor chips which is named "Cherry Blossom Milk" (樱花牛乳味). It is a special promotion for this season only. Personally, I don't really like this new flavor chips because the taste is too milky. The strong taste makes me feel sick. However, I do like the new pink design of the package. It looks like a sweet girl who has a romantic dream. According to Euro Monitor research report, as e-commerce gets more competitive in the global market, the impulsive consumption of consumers in the purchase of snacks between 2013 and 2017 showed a downward trend. Among them, the proportion of consumers who regularly purchase snacks has dropped from nearly 30% to nearly 23%. How could a small bag of chips win customers' heart back? 1. Build Unique Customer Experience: Create A Spring Story In this spring season, Lay's and UGG ran a special cross-promotion in the Chinese market. Lay's launched a new collection f...