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Showing posts with the label web design

Web Writing Study Note 1: Why Writing for the Web is Difference?

Summary: The key difference between writing for the web and writing for the print is people’s reading behavior.  People don’t read on the web page. They SCAN it.  Thus, when we write for the web, we need to make sure our content are readable and easy for users to understand. In addition, no matter what we write, we always need to balance users needs and business needs. Key Study Notes from the Course: Six Elements of Designing a Good Website: Know your user and business needs Information architecture : navigation structure Interaction design :create a wireframe Visual design :color or typography, gives an aesthetic appeal Brand : communicate the personality of the website Content : content is king. The information that you want users to learn. The Difference Between Web and Print Content: They are completely different mediums and different physical things. Moreover, the way people read them is also different. Print: people read it from front to bac...

Case Study: Zara Homepage UX Walkthrough Analysis

From the study of website user experience, I have a better understanding of how UX impact branding and customer online behaviors. In this post, firstly I will share my insight about how customer shopping behavior change, then I will share my analysis on UX walkthrough study for Zara. Customer Shopping Behavior: Past V.S.Now Basically, customer shopping behaviors have been changing all the time. 20 years ago, we didn’t know we could shop online because online shopping didn’t exist at that time. Customers usually captured promotion information from TV ads, newspaper, posters, magazines, or just visited the store. Now, when people want to shop, the first thing they usually do is SEARCH . According to  the digital study ,  94%  of online shoppers conduct research before purchasing and  61%  of online shoppers use search engines to discover information when shopping online. (compete.com) In the past, people evaluate a brand only based on its product an...