My Digital Insight

Recently I purchased a facial mask from a Korean E-commerce website. This brand has been running that facial mask promotion via all the social media. Every time I check my Facebook and Instagram, the ad pops up. I see so many positive comments about this facial mask and the experiment in the ad looks super effective. I clicked the link and saw the promotion. The price looked fair, so I made an order. After a few days, I didn't receive any update. Then, I contacted them through email, Instagram, and Facebook to check my order status. However, no one responded. I checked its website, and all the products are out of stock. Excuse me? After over a week, they finally replied to my email and told me that the ship was going to be delayed. From a consumer side, this experience makes me re-think what things are matters for E-commerce promotion. Know Your Stock Limited For brands, promotion probably is the fastest way to boost sales in the short term. If you push promotion too much,...

Every morning when I wake up, the first thing is to check WeChat and emails. Checking emails has become an important task in our daily life. It is kind of must-to-do thing for most of people every day. From Google Image Why do people check emails so often? It's relevant to us. No matter work emails or promotion emails, they are all related to us. We want to know what's the matter by reading those emails. Some emails are emergency, we need to reply them right away. Some emails are not important, we can ignore. The point is we can take control of it. For me, I check emails every day, but I don't check Facebook anymore. The reason is Facebook filters posts to make sure the content is good, so I may not have chance to see all the posts. However, for emails, they will be always in my inbox, so I can open it anytime I want to.  We may get some special benefits from the emails. A lot of eCommerce love to send promotional emails to drive sales and site traffi...