Google is the largest search engine in the world. It builds a very close relationship between advertisers and users. Users come to Google, then type their questions on the search box, and try to find good answers. From a business perspective, Google wants users to come back and continue to use Google as their first or only search engine. Therefore, Google needs to have the auction for those ads and to make sure the ads are relevant to what users search for. By delivering relevant ads, Google will earn trust and credibility from users. The course instructor Isaac shares five key insights of AdWords auction: #1: Always need to focus on relevancy Google's job is to send users to the most relevant landing page that contains the most useful information to answer their questions. Google really cares a lot about the user experiences with those ads. There are two subcategories regarding relevancy: The first is the ad text. Google wants to make sure what your ad ...