Every time I go to Target, I prepare a shopping list and try to control myself because it is too easy to overspending at Target. There are too many different choices for only one kind of product, so it is hard to let us make a decision. What are the key factors impact our purchasing decision at Target? Product Quality For grocery shopping, consumers prefer to buy high-quality products if there is less difference in prices. According to First Insight study, quality becomes more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent). Image From First Insight The high-quality products are more reliable. For example, like fruit, meat, and vegetables, we always prefer to pick the fresh one. Product Value (Price) For unfamiliar brand products for daily use purpose such as cups and cooking pots, we would like to compare the product value with its price. Does the product have ...