My Digital Insight

        Digital marketing is a hot topic right now. I feel digital world is so amazing! People search any information or buy things from website, Mobile and tablet directly. Digital world definitely offers us more choices and makes our life so convenience.   Many companies start building customer relationship and doing business in the digital world.        Creating good digital strategy can help brands generate more online engagement, traffics and business. Before start building digital strategy, what kinds of things should company understand? Here are five tips to help you prepare a good digital strategy: T ip One: Storytelling is Soul       "How to Teach Storytelling"  shows that " an effective storyteller captures the attention of listeners and accomplishes the goal of telling the story, which may be entertain, convey information, teach an important life lesson, or persuade listeners to take action ...

      Whenever I open my laptop, the first thing is always to check e-mails, and the second thing is always to check my Facebook. I think Facebook maintain a closer personal relationship between me and my friends. I feel I am being concerned when my friends like or share my posts. It also encourages me to post more news to engage with my friends.       Social media such as Facebook, Twitter, YouTube are very popular social tools. They are highly weighted parts of people's daily life. Companies also like to post interesting news on social media to connect and engage with their customers.  Gary Vaynerchuk       Social media marketers use different digital strategies to attract customer attentions. In the Riding the Hashtag in Social Media Marketing , Gary Vaynerchuk , a popular social media marketer, came up with "jab, jab, jab, right hook" idea to build relationship with his fans. He twitted out valuable idea such as "Is there a...