My Digital Insight

Diet lifestyle is becoming popular in the Chinese market, especially among the young generation group. In recent year, more and more young Chinese people are aware the importance of being healthy. They start to exercise in the gym regularly and eat low-calories food. Eating salad becomes one of the most popular diet trends right now. Sexy Salad is a very successful salad brand in China. From Google Image Obviously, the main menu that Sexy Salad offers is the salad. Its major target customers are gym guys who want to reduce fat as well as grow muscles. Currently, Sexy Salad creates over 100 salad varieties to meet customer diet needs. From Google Image Even though Sexy Salad runs less than two years, the annual revenue has reached ￥60 million.  The company has completed the fourth round of financing, and final round of financing is invested by Baifu Holdings which is the Chinese largest PE institution. How does Sexy Salad have so outstanding performance in such...

From the study of website user experience, I have a better understanding of how UX impact branding and customer online behaviors. In this post, firstly I will share my insight about how customer shopping behavior change, then I will share my analysis on UX walkthrough study for Zara. Customer Shopping Behavior: Past V.S.Now Basically, customer shopping behaviors have been changing all the time. 20 years ago, we didn’t know we could shop online because online shopping didn’t exist at that time. Customers usually captured promotion information from TV ads, newspaper, posters, magazines, or just visited the store. Now, when people want to shop, the first thing they usually do is SEARCH . According to  the digital study ,  94%  of online shoppers conduct research before purchasing and  61%  of online shoppers use search engines to discover information when shopping online. (compete.com) In the past, people evaluate a brand only based on its product an...

If you are going to design a website, what are the key phases you need to go through? What we need to know and to prepare for each phase? Key Study Notes from the Course: Three main phases of User Experience for the Website Design: Information design It’s all about content, such as how they’re grouped together, or how the user will go about understanding the relationships between information. Interaction design It is how users actually access that piece of information such as click on buttons, scrolling, etc. Visual design It is where the interaction and information design are brought together to create a final look and feel for the website. Information Design: Information design relates to the words, the paragraphs, the headings that are used on that website, the button labels, the menus, and how the user navigates and access the information. The key things you need to consider when you are doing information design: Logical grouping the information  H...

In the past, I had some bad online experience from some websites. For example, some website check-out process required too many steps that drive me crazy, and some websites had terrible designs that made me feel difficult to trust. Then, I get interested in web user experience and want to research what kind of user experience will make people feel happy. Thus, I start learning User Experience for the Web from Open2Study.com. I would love to share my study notes and learning insight with you. Key Study Notes From Course:  1. Overall of User Experience (UX) User experience  is designing all aspects of a person’s experience with a product or service.  User experience is influenced by disciplines such as: Graphic Design Psychology Research Anthropology User Experience is all about end users, so about human behavior and how a user perceives UX is underpinned by research, research being, researching what the user needs and how they’ll go about i...