Many brands like to write ads content to promote the product benefits or ask people to take action. No matter online or offline ads, they all like to deliver message to people. It seems that the more information brands give, the more likely people will buy. There is one kind of brands doesn't like to or never write copywriting at all. They are luxury brands. It is hard to find their ads everywhere. Even you find their ads, the ads only show brand name or only few words such as product name. Why don't luxury brands write copywriting? Because Luxury Brands: Sell "Feeling" Many popular brands usually focus on product features and benefits. The goal of those ads is to tell people their products (services) can solve problems or meet customer's needs. Therefore, they like to write those useful message in the ads. However, Luxury brands are different. They sell feelings. They focus on customer's social psychological needs. They never write long mes...