Keyword research is the first step for creating keyword lists. You can brainstorm some good ideas, but it is just too limited. The Google Ads course introduced four useful keyword search tools to get keyword ideas quickly. Google Autocomplete Google autocomplete is usually the first place to find keyword ideas because everyone is searching on Google. I go to the Google search page and enter "birthday gift", then there are drop-down relevant keywords ideas. I could see many good keyword ideas for a "birthday gift" like "birthday gifts for him", "birthday gifts for best friend", and etc. In the drop-down, it usually shows the top search terms on Google. Google Suggestions Another way to find some good keyword ideas is from Google suggestions. Just type your search term on Google and enter the search result page. Then scroll down to the bottom, you can see the "searches related to birthday gift" which is my search term. ...