My Digital Insight

From the study of website user experience, I have a better understanding of how UX impact branding and customer online behaviors. In this post, firstly I will share my insight about how customer shopping behavior change, then I will share my analysis on UX walkthrough study for Zara. Customer Shopping Behavior: Past V.S.Now Basically, customer shopping behaviors have been changing all the time. 20 years ago, we didn’t know we could shop online because online shopping didn’t exist at that time. Customers usually captured promotion information from TV ads, newspaper, posters, magazines, or just visited the store. Now, when people want to shop, the first thing they usually do is SEARCH . According to  the digital study ,  94%  of online shoppers conduct research before purchasing and  61%  of online shoppers use search engines to discover information when shopping online. (compete.com) In the past, people evaluate a brand only based on its product an...

What is the purpose of usability evaluation? When would you like to consider using usability? What are the key techniques to conduct usability evaluation? Key Study Notes for the Course: What is the purpose of usability evaluation? The purpose behinds usability evaluation is to ensure the design is fit for purpose . You might want to use usability when you were accessing the usability of an existing website, refining the design or embarking a new design. Key Techniques of Usability Evaluation: Usability walkthrough It is an informal way to doing usability evaluation. It often involves a rough mock up. Usability testing Usability testing is often done in a controlled environment and  using real users of the website. It is one on one session.  The idea is to reveal usability issues early and help recommend fixes to the design. Five phases of a usability testing: Introduction and formalities Pre-test session: give some questionnaires to fill out Crux of ...

If you are going to design a website, what are the key phases you need to go through? What we need to know and to prepare for each phase? Key Study Notes from the Course: Three main phases of User Experience for the Website Design: Information design It’s all about content, such as how they’re grouped together, or how the user will go about understanding the relationships between information. Interaction design It is how users actually access that piece of information such as click on buttons, scrolling, etc. Visual design It is where the interaction and information design are brought together to create a final look and feel for the website. Information Design: Information design relates to the words, the paragraphs, the headings that are used on that website, the button labels, the menus, and how the user navigates and access the information. The key things you need to consider when you are doing information design: Logical grouping the information  H...

Last study note summarized that one of the key factors of the website is usability. What is usability? Does usability equal to user experience? Can business always meet users’ needs?What does a great user experience look like? Key Study Notes from Course: Usability: Usability   simply looks after the  efficiency  of a user, the  ease  in which the user can complete their task, and how  satisfied  they are with that task. The relationship between Usability and User Experience:  Usability is a subset of the user experience. User Experiences is not only about the above three terms of usability, but it also about  the experience  the user has, about  the  emotions , and about  the motivation   that comes with the user using the interface. The standard of usability talks about: the user the task the equipment the environment The most effective way of improving the usability of a product or service is in...

In the past, I had some bad online experience from some websites. For example, some website check-out process required too many steps that drive me crazy, and some websites had terrible designs that made me feel difficult to trust. Then, I get interested in web user experience and want to research what kind of user experience will make people feel happy. Thus, I start learning User Experience for the Web from Open2Study.com. I would love to share my study notes and learning insight with you. Key Study Notes From Course:  1. Overall of User Experience (UX) User experience  is designing all aspects of a person’s experience with a product or service.  User experience is influenced by disciplines such as: Graphic Design Psychology Research Anthropology User Experience is all about end users, so about human behavior and how a user perceives UX is underpinned by research, research being, researching what the user needs and how they’ll go about i...