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Pampers "Love The Change" Ad Review: Good Story Always Comes From Real Life

Being a parent is exciting but also challenging. The new Pampers Ad "Love The Change" tells the true story of being new parents and how a baby changes our life.
As a new parent, we may feel fear and worried when the baby throws up.

We may be still awake in the late night to hold our baby to sleep.


We may forget to bring some baby care supplies when we need it.


We may search for our concerns online to get help.


No matter how difficult to deal with every trouble, once the baby smile, all we could feel is happiness. 


As long as we are together, we want to accompany our baby to change and grow up.


A baby brings surprise, happiness, and a wonderful memory.

When I see this ad, I feel touchable and real. I am a new mom, too. All these scenes in the Ad I have been through. I was afraid when my baby was crying; I woke up every two hours to feed my baby every night, and I also search for a lot of weird questions on Google.

 Instead of showing all the benefits of baby wipes, Pampers brings a true story that all the new parents will (and must) experience. All those challenges that a baby brings are normal. The most important thing is we are not alone. It reminds all the parents how sweet to see our baby change every day. A baby changes our life and makes our life hard but sweet.

 As a brand, of course, promoting products and making sales are always final goals. A true story could build strong emotional connection between the brand and the audience. Good storytelling can impress the audience and make them believe. When people believe a brand story, they will remember it and love it.
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Comments

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