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#No Bad Stuff-Six Amazing Things About Chobani

From Chobani Instagram
Chobani is my most favorite yogurt brand. The taste is unforgettable. Especially its Key Lime Flavor, I just can't stop falling love with it. 

 For a product like a yogurt, the switching cost is very cheap. In Stop & Shop, for 5.3 oz Greek yogurt with Strawberry, the price of Chobani is $1.39, and the price of Fage is $1.19. The switching cost is only 20 cents. If you have a membership card, the switching cost will be less than 20 cents. 

 Even though the yogurt prices are so close, people can still find their own favorite brands based on their preferences. I have changed many different yogurt brands, but at the end I choose Chobani to be my daily diet friend.

 Why do I LOVE Chobani so much?

 #1.Creative Package Design

When you try to choose a new product from so many similar ones on the shelf, what will lead you to stop and grab a product? Package. 

 Product package design not only represents a brand image but also catch customers' eyes in a second. Of course, it will potentially help us to make purchase decisions.
From Google Image
Chobani has the most creative and colorful packaging design. It always changes different bright fruit colors to attract our attention. For the same strawberry flavor, Chobani uses three different colors: red, pink and white. I love the pink one the most because it is cute!

 Creative package design is not only showed by shining colors, but it is also expressed by different packaging styles. 
From Google Image
Of course, the most important thing for package design is user-friendly.Chobani really cares about customers. It offers many simple package styles to meet different customer needs. If you don't want to bring spoon every day, you can choose yogurt tubes. It is super easy to open Chobani yogurt package.

 #2.Limited Seasonal Fruit Flavors

 Yes, many yogurt brands offer classical flavors such as strawberry, strawberry banana, blueberry, and vanilla etc. We all knew how those flavors taste, so we don't feel any special.

 Chobani offers limited batch fruit flavors in each season. If you don't buy it, you will miss it. 

From Chobani Instagram

In the summer, watermelon is the most common and popular fruit. We all knew that, but only Chobani offers watermelon flavor yogurt. Imagine that when you see this flavor, do you feel special? Especially the package shows "Limited Batch", people are eager to buy it!
Most time we don't even know what we really want until someone shows it to us. Chobani shows us the new flavor which we never image. Until we see it, we know we want it! I treat Chobani as "Yogurt iPhone", and I believe it will change our taste and life. I am super lucky that I tried the watermelon flavor, and it tastes just like watermelon!

 #3.Open Surprise
One day, when I opened the Chobani yogurt, I was surprised! On the back of the cover, it showed "Pushing myself harder? Pure determination. Fueling myself? Pure joy." What a lovely quote! 
From Chobani Instagram
A simple quote can make our day! During Olympian Game, Chobani put a creative quote on the back of yogurt cup cover. This is definitely a very talent idea to promote the brand. Those quotes became its special selling point. When people feel good about this quote, they will intent to remember this unique and meaningful brand-Chobani.

#4. Instore Experience

 Chobani also built a fun customer instore experience! The company launched the first yogurt bar in New York Soho district in 2012. In the store, it offered different kinds of yogurt creation which were made of fresh nature ingredients. We could see the whole process of yogurt creation. 

 Unfortunately, it is temporarily closed as they craft a new experience to customers. I really look forward to it!

#5.Yogurt Recipes

Chobani not only sells simple yogurt but also builds a culture to make us live better. Its website shows us many creative yogurt recipes. We can learn how to eat yogurt in new ways. Yogurt is not just a yogurt anymore. It becomes our daily food ingredient.

#6.  True Team U.S. Olympic Sponsor 

 Olympic Game is the world biggest game. Many brands created motivated TV ads to promote their products during this special time. Becoming an Olympic sponsor is not only a good way to increase brand awareness in the worldwide,but also a right way to show brand credibility.



 According to the news "Team Chobani U.S. Olympic And Paralympic Athletes Announced Leading Into Rio", Chobani has a history of sponsoring athletes directly as part of its commitment to supporting athletes who share the brand's mission to eliminate "bad stuff" from their lives in exchange for goodness and positive choices. 

 Chobani shows its responsibility to support the U.S. team. It offers high protein products made with only natural, non-GMO ingredients. Those products make sure athletes have a great pre- and post-workout recovery fuel during the training. 

 Overall, why do I love Chobani? 

 All because it cares people, it cares our life, and it has goodness, so I love it.


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